/* Heebo, hosted with the site: no request to Google, faster first paint */
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 400; font-display: swap; src: url("assets/fonts/heebo-hebrew-400.woff2") format("woff2"); unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 400; font-display: swap; src: url("assets/fonts/heebo-latin-400.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 500; font-display: swap; src: url("assets/fonts/heebo-hebrew-500.woff2") format("woff2"); unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 500; font-display: swap; src: url("assets/fonts/heebo-latin-500.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 700; font-display: swap; src: url("assets/fonts/heebo-hebrew-700.woff2") format("woff2"); unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 700; font-display: swap; src: url("assets/fonts/heebo-latin-700.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 900; font-display: swap; src: url("assets/fonts/heebo-hebrew-900.woff2") format("woff2"); unicode-range: U+0307-0308, U+0590-05FF, U+200C-2010, U+20AA, U+25CC, U+FB1D-FB4F; }
@font-face { font-family: "Heebo"; font-style: normal; font-weight: 900; font-display: swap; src: url("assets/fonts/heebo-latin-900.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

:root {
  --red: #FF3D14;
  --red-press: #E8320C;
  --ink: #0B0B0C;
  --ink-2: #19191B;
  --paper: #FFFFFF;
  --light: #F1F1EF;
  --muted-dark: #C9C9C6;

  --font: "Heebo", system-ui, sans-serif;
  --t-hero: clamp(2.6rem, 6.4vw, 6rem);
  --t-h2: clamp(2.1rem, 4.6vw, 4.2rem);
  --t-h3: clamp(1.5rem, 2.4vw, 2.1rem);
  --t-lead: clamp(1.1rem, 1.5vw, 1.3rem);
  --t-body: 1.0625rem;

  --gutter: clamp(16px, 3vw, 32px);
  --max: 1360px;
  --gap-sec: clamp(96px, 13vw, 200px);
  --ease: cubic-bezier(.2, .9, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 76px; }
body { margin: 0; background: var(--ink); color: var(--paper); font: 400 var(--t-body)/1.6 var(--font); -webkit-font-smoothing: antialiased; }
img, svg { display: block; max-width: 100%; height: auto; }
h1, h2, h3 { margin: 0; font-weight: 900; letter-spacing: -0.02em; line-height: 1.02; text-wrap: balance; }
h2 { font-size: var(--t-h2); }
h3 { font-size: var(--t-h3); line-height: 1.15; }
p { margin: 0; }
a { color: inherit; }
::selection { background: var(--red); color: var(--ink); }
:focus-visible { outline: 3px solid var(--paper); outline-offset: 3px; }
.hero :focus-visible, .bar :focus-visible, .about :focus-visible, .foot :focus-visible { outline-color: var(--ink); }

.wrap { width: 100%; max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.skip { position: absolute; inset-inline-start: 16px; top: -60px; z-index: 100; background: var(--paper); color: var(--ink); padding: 12px 16px; font-weight: 700; }
.skip:focus { top: 12px; }
.sec-lead { font-size: var(--t-lead); max-width: 40ch; margin-top: 20px; }

/* buttons: square corners, flat fill */
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 52px; padding: 0 26px; font: 700 1.05rem/1 var(--font); text-decoration: none; border: 0; cursor: pointer; transition: transform .18s var(--ease), background-color .18s, color .18s; touch-action: manipulation; }
.btn:active { transform: scale(.97); }
.btn-ink { background: var(--ink); color: var(--paper); }
.btn-ink:hover { background: var(--ink-2); }
.btn-red { background: var(--red); color: var(--ink); }
.btn-red:hover { background: var(--red-press); }
.btn-line { border: 3px solid var(--ink); color: var(--ink); }
.btn-line:hover { background: var(--ink); color: var(--paper); }
.btn-line-light { border: 3px solid var(--paper); color: var(--paper); }
.btn-line-light:hover { background: var(--paper); color: var(--ink); }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }

/* bar */
.bar { position: sticky; top: 0; z-index: 50; background: var(--red); color: var(--ink); }
.bar-in { display: flex; align-items: center; gap: 32px; min-height: 72px; }
.brand img { width: 168px; }
.links { display: flex; gap: 28px; list-style: none; margin: 0; padding: 0; font-weight: 700; }
.links a { position: relative; display: inline-block; text-decoration: none; padding: 10px 0; }
.links a::after { content: ""; position: absolute; inset-inline: 0; bottom: 4px; height: 3px; background: var(--ink); transform: scaleX(0); transform-origin: right; transition: transform .25s var(--ease); }
.links a:hover::after { transform: scaleX(1); }
.bar-cta { margin-inline-start: auto; min-height: 44px; }
.bar-wa { width: 48px; min-height: 48px; padding: 0; background: transparent; color: var(--ink); border-radius: 50%; }
.bar-wa:hover { background: rgba(11, 11, 12, .12); }
.bar-wa svg { width: 30px; height: 30px; fill: currentColor; }

/* hero */
.hero { position: relative; overflow: hidden; background: var(--red); color: var(--ink); padding: clamp(40px, 6vw, 80px) 0 clamp(64px, 8vw, 120px); }
.hero-in { position: relative; z-index: 1; display: grid; grid-template-columns: 5fr 6fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.hero h1 { font-size: var(--t-hero); line-height: .98; letter-spacing: -0.03em; }
.lead { font-size: var(--t-lead); font-weight: 500; max-width: 34ch; margin: 36px 0 36px; }


.player { margin: 0; }
.screen { position: relative; aspect-ratio: 16 / 10; background: var(--ink); border: 10px solid var(--ink); border-top-width: 26px; overflow: hidden; }
.slide { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: top; opacity: 0; transform: scale(1.04); transition: opacity .6s var(--ease), transform 1.2s var(--ease); }
.slide.is-on { opacity: 1; transform: none; }
.controls { display: flex; gap: 8px; margin-top: 10px; align-items: stretch; }
.play { flex: none; width: 52px; display: grid; place-items: center; background: var(--ink); color: var(--paper); border: 0; cursor: pointer; }
.play svg { width: 18px; fill: currentColor; }
.play .i-play, .play[aria-pressed="true"] .i-pause { display: none; }
.play[aria-pressed="true"] .i-play { display: block; }
.tabs { display: flex; gap: 8px; flex: 1; flex-wrap: wrap; }
.tab { flex: 1; min-height: 52px; padding: 0 12px; border: 0; cursor: pointer; font: 700 .98rem/1.1 var(--font); color: var(--ink); background: rgba(11, 11, 12, .1); position: relative; overflow: hidden; transition: background-color .2s; }
.tab:hover { background: rgba(11, 11, 12, .2); }
.tab.is-on { background: var(--ink); color: var(--paper); }
.tab::after { content: ""; position: absolute; inset-inline: 0; bottom: 0; height: 4px; background: var(--red); transform: scaleX(0); transform-origin: right; }
.tab.is-on.is-timing::after { animation: timer var(--slide-ms, 4500ms) linear forwards; }
@keyframes timer { to { transform: scaleX(1); } }

/* work */
.work { padding: var(--gap-sec) 0; }
.project { display: grid; grid-template-columns: 7fr 4fr; gap: clamp(32px, 5vw, 80px); align-items: center; margin-top: clamp(64px, 9vw, 140px); }
.project.flip { grid-template-columns: 4fr 7fr; }
.project.flip .shots { order: 2; }
.shots { position: relative; padding-bottom: 6%; }
.desk { box-sizing: content-box; width: calc(94% - 16px); aspect-ratio: 16 / 10; overflow: hidden; border: 8px solid var(--ink-2); border-top-width: 22px; background: var(--ink-2); }
.phone { box-sizing: content-box; position: absolute; width: calc(19% - 10px); aspect-ratio: 390 / 844; overflow: hidden; inset-inline-end: 0; bottom: 0; border: 5px solid var(--paper); border-radius: 18px; background: var(--paper); }

/* each frame shows a tall capture of the site and scrolls through it like a visitor: move, pause, move, back to top.
   The captures are 4.5 screens tall, so the last stop (-77.78%) lands exactly on the bottom of the image. */
.desk img, .phone img { width: 100%; height: auto; will-change: transform; }
.shots.is-playing .desk img { animation: browse 18s cubic-bezier(.45, 0, .25, 1) infinite; }
.shots.is-playing .phone img { animation: browse 14s cubic-bezier(.45, 0, .25, 1) -3s infinite; }
@keyframes browse {
  0%, 10% { transform: translateY(0); }
  22%, 32% { transform: translateY(-26%); }
  44%, 54% { transform: translateY(-52%); }
  66%, 78% { transform: translateY(-77.78%); }
  92%, 100% { transform: translateY(0); }
}
/* placed over the photo side of the site, so its headline stays readable */
.phone-start { inset-inline-end: auto; inset-inline-start: 0; }
.project.flip .desk { margin-inline-start: auto; }
.project-text p { font-size: var(--t-lead); margin-top: 20px; max-width: 38ch; }
.tags { display: flex; flex-wrap: wrap; gap: 8px; list-style: none; padding: 0; margin: 28px 0 0; }
.tags li { background: var(--ink-2); padding: 8px 14px; font-weight: 500; }

/* services */
.services { background: var(--light); color: var(--ink); padding: var(--gap-sec) 0; }
.service { display: grid; grid-template-columns: 4fr 5fr auto; gap: 24px 48px; align-items: start; padding: 44px clamp(24px, 3vw, 44px); margin-top: 8px; background: var(--paper); }
.service:first-of-type { margin-top: 56px; }
.service h3 { font-size: clamp(1.9rem, 3.4vw, 3rem); }
.service ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 10px; font-size: 1.1rem; }
.service li { position: relative; padding-inline-start: 26px; }
.service li::before { content: ""; position: absolute; inset-inline-start: 0; top: .5em; border-block: 6px solid transparent; border-inline-end: 11px solid var(--red); }

/* process */
.process { padding: var(--gap-sec) 0; }
.process-in { display: grid; grid-template-columns: 4fr 7fr; gap: 48px clamp(40px, 6vw, 96px); }
.process-head { position: sticky; top: 120px; align-self: start; }
.steps { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; counter-reset: s; }
.steps li { background: var(--ink-2); padding: 36px 40px; display: grid; grid-template-columns: auto 1fr; gap: 6px 28px; counter-increment: s; }
.steps li::before { content: counter(s); grid-row: span 2; font-weight: 900; font-size: 3.4rem; line-height: .9; color: var(--red); }
.steps p { font-size: 1.1rem; }

/* about */
.about { background: var(--red); color: var(--ink); padding: var(--gap-sec) 0; }
.about-in { display: grid; grid-template-columns: 6fr 4fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.about-text p { font-size: var(--t-lead); font-weight: 500; max-width: 46ch; margin-top: 22px; }
.about-text h2 + p { margin-top: 32px; }
.about-mark { width: 100%; max-width: 440px; justify-self: center; }

/* faq */
.faq { background: var(--light); color: var(--ink); padding: var(--gap-sec) 0; }
.faq-in { display: grid; grid-template-columns: 4fr 7fr; gap: 48px clamp(40px, 6vw, 96px); }
.qs { display: grid; gap: 8px; }
details { background: var(--paper); }
summary { list-style: none; cursor: pointer; padding: 26px 30px; font-weight: 700; font-size: 1.25rem; display: flex; justify-content: space-between; gap: 16px; align-items: center; }
summary::-webkit-details-marker { display: none; }
summary::after { content: ""; flex: none; border-block: 8px solid transparent; border-inline-end: 13px solid var(--red); transition: transform .25s var(--ease); }
details[open] summary::after { transform: rotate(-90deg); }
summary:hover { background: #FAFAF8; }
details p { padding: 0 30px 28px; font-size: 1.1rem; max-width: 60ch; }

/* contact */
.contact { padding: var(--gap-sec) 0; }
.contact-in { display: grid; grid-template-columns: 5fr 6fr; gap: 48px clamp(40px, 6vw, 96px); align-items: start; }
.contact .actions { margin-top: 36px; }
.form { background: var(--ink-2); padding: clamp(24px, 4vw, 44px); display: grid; gap: 20px; }
.field { display: grid; gap: 8px; }
label { font-weight: 700; }
input, select, textarea { font: 400 1.05rem/1.4 var(--font); color: var(--ink); background: var(--paper); border: 2px solid var(--paper); padding: 12px 14px; min-height: 52px; width: 100%; border-radius: 0; }
input:focus-visible, select:focus-visible, textarea:focus-visible { outline: 3px solid var(--red); outline-offset: 0; }
input[aria-invalid="true"] { border-color: var(--red); }
.err { color: #FF8A70; font-weight: 500; min-height: 0; }
.err:empty { display: none; }
.form .btn { justify-self: start; }
.form-note { font-weight: 500; }
.form-note:empty { display: none; }
.form-note a { color: var(--red); font-weight: 700; }
.form-legal { font-size: .95rem; }
.form-legal a { color: var(--paper); font-weight: 700; }
.form .btn:disabled { opacity: .5; cursor: progress; }
.hp { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }

/* footer */
.foot { background: var(--red); color: var(--ink); padding: clamp(64px, 9vw, 120px) 0 32px; }
.foot-logo { width: 100%; }
.foot-row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 12px 24px; margin-top: 48px; font-weight: 500; }
.foot-links { display: flex; flex-wrap: wrap; gap: 4px 20px; list-style: none; margin: 0; padding: 0; }
.foot-links a { display: inline-block; padding: 8px 0; font-weight: 700; }

/* accessibility shortcut: fixed on every page, opens the accessibility statement */
.a11y-fab { position: fixed; z-index: 40; bottom: 14px; inset-inline-end: 14px; width: 40px; height: 40px; display: grid; place-items: center; border-radius: 50%; background: var(--ink); color: var(--paper); border: 2px solid var(--paper); transition: transform .18s var(--ease), background-color .18s; }
.a11y-fab:hover { background: var(--red); color: var(--ink); }
.a11y-fab:active { transform: scale(.94); }
.a11y-fab:focus-visible { outline: 3px solid var(--red); outline-offset: 3px; }
.a11y-fab svg { width: 22px; height: 22px; fill: currentColor; }

/* policy pages */
.doc { padding: clamp(56px, 8vw, 120px) 0 var(--gap-sec); }
.doc .wrap { max-width: 860px; }
.doc h1 { font-size: var(--t-h2); }
.doc .updated { margin-top: 16px; }
.doc h2 { font-size: clamp(1.5rem, 2.6vw, 2rem); margin-top: 56px; }
.doc p, .doc li { font-size: 1.1rem; max-width: 68ch; }
.doc p { margin-top: 16px; }
.doc ul { margin: 16px 0 0; padding-inline-start: 22px; display: grid; gap: 8px; }
.doc a { color: var(--red); font-weight: 700; }
/* keep the button's own look inside the text links' styling */
.doc a.back { display: inline-flex; margin-top: 56px; color: var(--ink); }

/* motion: content is visible without script; only the .js page hides it until it enters */
.js .rise { opacity: 0; transform: translateY(24px); transition: opacity .7s var(--ease), transform .7s var(--ease); transition-delay: calc(var(--i, 0) * 80ms); }
.js .rise.in, .js .rise:focus-within { opacity: 1; transform: none; }

@media (max-width: 1000px) {
  .links { display: none; }
  .hero-in, .project, .project.flip, .process-in, .about-in, .faq-in, .contact-in { grid-template-columns: 1fr; }
  .project.flip .shots { order: 0; }
  .service { grid-template-columns: 1fr; }
  .process-head { position: static; }
  .about-mark { max-width: 280px; justify-self: start; }
}
@media (max-width: 560px) {
  .brand img { width: 140px; }
  .bar-in { gap: 12px; min-height: 64px; }
  .tabs { gap: 6px; }
  .tab { font-size: .85rem; padding: 0 6px; }
  .steps li { padding: 28px 24px; gap: 6px 18px; }
  .steps li::before { font-size: 2.6rem; }
  summary { padding: 22px 20px; font-size: 1.12rem; }
  details p { padding: 0 20px 24px; }
  .actions .btn { flex: 1 1 100%; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rise { opacity: 1; transform: none; transition: none; }
  .slide { transition: opacity .2s; transform: none; }
  .tab.is-on.is-timing::after { animation: none; }
  .shots.is-playing .desk img, .shots.is-playing .phone img { animation: none; }
}